2009 @ Vanderbilt

Southeastern Conference Communicators Association Annual Conference
June 7 – 9, 2009
Agenda

June 7
3:30 - 5 p.m. Conference registration, Marriott at Vanderbilt University lobby
Location: 2555 West End Ave., Nashville, Tenn. 37203

5 p.m. Depart Marriott via shuttle for dinner

5:30 - 8 p.m. Welcome dinner at Vanderbilt’s Dyer Observatory
Location: 1000 Oman Drive, Brentwood, Tenn. 37027
Beth Fortune, Vice Chancellor for Public Affairs, Vanderbilt University

June 8
7:30 - 8:15 a.m. Breakfast at hotel

8:15 a.m.  Guests walk to The Commons for meeting.
Approximately 1 mile walk across campus – VU staff will lead. Transportation will also be available.
Location: The Multipurpose Room, The Commons Center, 230 Appleton Place, Nashville, Tenn. 37203

9 - 9:15 a.m. Welcome
David Williams, Vice Chancellor for University Affairs and Athletics, General Counsel and Secretary of Vanderbilt University

9:15 - 10 a.m. Winning Emmys: Using video successfully to tell your story
Emily Pearce, Associate Director for Video, Vanderbilt News Service; Pat Slattery, Broadcast Technical and Production Manager, Vanderbilt University

10 - 11:15 a.m. Social Media 101: Why Facebook and Twitter matter and how to make them work for you
Dave Delaney Social Media Coordinator, Griffin Technology
Attendees are encouraged to bring examples of how they are using social media at their institutions to share and discuss.

11:15 - 11:30 a.m. Break
 
11:30 a.m. - 12:30 p.m.   SEC Academic Communications via ESPN360
Working lunch with video from Lee T. Todd, University of Kentucky President and SEC Executive Committee President, discussing SEC presidents’ direction on academic initiative and ESPN360 Web site

12:30 - 1:30 p.m. Winning and hosting a presidential debate
Mitchell Diggs, Associate Director of Media and Public Relations, University of Mississippi and Pamela Johnson, Director of Strategic Marketing & Special Initiatives,  Belmont University

1:30 - 2:15 p.m.  Government Relations 101
Rusty Jabour, Vice Chancellor of Communications, Louisiana State University and David Mills, Associate Director, State and Local Policy Affairs, Vanderbilt University

2:15 - 2:30 p.m. Break

2:30 - 3 p.m. Detailed discussion of ESPN360 contract and launch needs
Charles Bloom, SEC associate commissioner for media relations
   
3 - 5 p.m. Working groups discuss and plan launch of SEC/ESPN360 launch Aug. 1.
           
Groups will reconvene and present their recommendations between 4:45 and 5 p.m.
Group A: Joint and individual Web sites
Group B: Media outreach

Facilitators: Kelley Bozeman, Deputy Director, Brand Management, University of Kentucky; Janet Griffith, Assistant  Provost, University of Alabama; Rusty Jabour, Vice Chancellor,   Louisiana State University; Tysen Kendig, Associate Vice Chancellor for University Relations, University of Arkansas; Chuck Toney, Speechwriter, University of Georgia

5:15 p.m.  Meeting concludes. Guests return to hotel.

7 - 10:30 p.m. Shuttle departs hotel for downtown Nashville. Dinner and live
music.

June 9

8 – 8:30 a.m.  Breakfast at hotel. Meeting will take place at hotel.

8:30 – 9:30 a.m. Managing and documenting a natural disaster; Emergency communications
Tysen Kendig, Associate Vice Chancellor for University Relations, University of Arkansas

9:30 - 10:30 a.m.  Presidential speechwriting and strategic communications
Chuck Toney, Speechwriter, University of Georgia

10:30 - 11 a.m.  SECCA 2010 Site Selection and Agenda Planning

11 a.m.  Meeting concludes
Participants will be given sack lunches for trip to the airport.

Lodging

A block of rooms has been reservered on the concierege level of the  Marriott at Vanderbilt University, located at 2555 West End Ave. in Nashville. Make your reservation by calling 1-800-285-0190 and identifying yourself as a member of the group: “Southeastern Conference Communicators” (SEC). All individual reservations must be guaranteed with a major credit card.  

Travel

Most major airlines, including Southwest, fly into Nashville International Airport (BNA). Taxis are available from the airport to the hotel for approximately $25 each way.

Nashville

We hope you'll take time to explore Music City during your stay! Please visit our Nashville Web site for more information on area attractions (be sure to watch the video at the top of the page).