2008 schedule

Sunday, June 8, 2008

Registration - Lobby, Inn at Carnall Hall
1:00 p.m. – 6:00 p.m.

Campus tour - University of Arkansas, Fayetteville campus
3:00 p.m. – 4:30 p.m.

Down time
4:30 p.m. - 5:30 p.m.

Opening reception, dinner and remarks - West Dining Room, Inn at Carnall Hall
5:30 p.m.
Remarks:
Tysen Kendig, associate vice chancellor for university relations, University of Arkansas

Monday, June 9, 2008

Continental breakfast - Ella’s Restaurant, Inn at Carnall Hall
7:30 a.m. – 8:30 a.m.
Discussion tables:
Science and research communications, Publications and graphic design, Alumni magazines, University Web issues, No shop talk

Welcome remarks - West Dining Room, Inn at Carnall Hall
8:45 a.m. – 9:00 a.m.
Remarks: 
David Gearhart, chancellor-elect/vice chancellor for university advancement, University of Arkansas

Storm stories - Power Point - West Dining Room, Inn at Carnall Hall
9:00 a.m. – 10:15 a.m.
Dealing with the crises wrought by natural disasters from those who’ve lived to tell

Presenter:
Holly Houk Cullen, assistant vice chancellor for public affairs, Louisiana State University

Break
10:15 a.m. - 10:30 a.m.

Dueling logos - West Dining Room, Inn at Carnall Hall
10:30 a.m. – 11:45 a.m.
How to balance individual units seeking their own identity with institutional branding

Panelists: 
Jay Blanton, executive director of public relations and marketing, University of Kentucky
Deedie Dowdle, executive director of communications and marketing, Auburn University

Lunch - Ella’s Restaurant, Inn at Carnall Hall
11:45 a.m. - 1:00 p.m.
Program: The New SEC Academic Consortium
What it means for our schools and our communicators

Speakers:
Julie Goldman, coordinator, SEC Academic Consortium,
Robert Smith, vice chancellor for academic affairs and provost, University of Arkansas

Keynote session - - West Dining Room, Inn at Carnall Hall
1:15 p.m. – 2:15 p.m.
Founded by Alice Walton, Crystal Bridges Museum of American Art is envisioned as a premier national art institution dedicated to American art and artists. Under construction in Bentonville, Ark., the museum complex will encompass approximately 100,000 square feet of gallery, library, meeting, and office space; a 250-seat indoor auditorium; areas for outdoor concerts and public events; gallery rooms suitable for large receptions, as well as sculpture gardens and walking trails. The museum will house a permanent collection of signature works from American artists along with galleries dedicated to regional art and artists including Native American art.

Speakers:
Sandy Edwards, associate director, Crystal Bridges Museum of American Art

Break
2:15 p.m. - 2:30 p.m.

From the sports section to the A section - West Dining Room, Inn at Carnall Hall
2:30 p.m. – 3:45 p.m.
Leveraging athletics successes and managing athletics crises through communications

Panelists:
Janet Griffith, assistant provost for communications, University of Alabama
Kevin Trainor, assistant director of athletics for communications, University of Arkansas

Break
3:45 p.m. - 4:00 p.m.

Communicating diversity and scholarship Presentation - West Dining Room, Inn at Carnall Hall
4:00 p.m. – 5:15 p.m.
How one SEC university found success and PR value through a diversity scholarship program

Panelists:
Richard Bayer, dean of enrollment services, University of Tennessee
Tom Milligan, vice chancellor for communications and marketing, University of Tennessee

Down time
5:15 p.m. - 6:00 p.m.

Dinner - Powerhouse Restaurant, Dickson Street, Fayetteville
6:00 p.m.
Depart from the lobby, Inn at Carnall Hall

Optional night on the town - Dickson Street, Fayetteville
8:30 p.m.
Depart from the restaurant for cocktails and socializing, guided by resident experts

Tuesday, June 10, 2008

Continental breakfast - Ella’s Restaurant, Inn at Carnall Hall
7:30 a.m. – 8:30 a.m.

Discussion tables:
Today’s news media, Sustainability in publications, Advancement communications, Emergency communications systems, No shop talk

Technology toolbox - Power Point
8:30 a.m. – 9:45 a.m.
What new technology tools are being used by our peers to advance communications

Panelists:
Mike Clardy, manager of news and Web services, Auburn University
Melanie Moran, assistant director of the news service, Vanderbilt University
Chris Nixon, director of communications technology services, University of Arkansas

Break
9:45 a.m. - 10:00 a.m.

Communications for the billion dollar campaign - Power Point
10:00 a.m. 11:15 p.m.
How PR and publications and help make or break intensive fund-raising endeavors

Panelists:
Laura Jacobs, associate director of news and editorial communications, University of Arkansas
Tom Milligan, vice chancellor for communications and marketing, University of Tennessee

SEC Communicators Association: where do we go from here?
11:45 a.m. - Noon
Discussion on the association’s future, including selection of host and topics for 2009 meeting.

Moderator:
Tysen Kendig, associate vice chancellor for university relations, University of Arkansas

Adjournment
Noon
Box lunches provided