2016 Agenda

Sunday, June 12

3-5 p.m.
Guest arrival, check-in and welcome at Hampton Inn & Suites
Hospitality suite will be open in USA Room

5:15 p.m.
Shuttle departs Hampton Inn & Suites for UF campus tour, opening reception and dinner at Harn Museum

6-8:30 p.m.
Opening reception and dinner at Harn Museum
Conference welcome: Jane Adams, Vice President, University Relations

8:45 p.m.
Shuttle departs Harn Museum for return to Hampton Inn & Suites

Monday, June 13

6:30-7:45 a.m.
Breakfast at Hampton Inn & Suites, second floor

7:45 a.m.
Shuttle departs Hampton Inn & Suites for George T. Harrell Medical Education Building

8 a.m.-noon
Beverages available at North Learning Studio (HMEB125), Harrell Building

8:15 a.m.
Conference welcome: Nicole Yucht, Assistant Vice President, UF Communications, North Learning Studio (HMEB125)

8:30-9:15 a.m.
Session 1: Outrunning the Rumor Mill: How to Deal with Crisis Communications in the Digital Age
Moderator: Deanna Pelfrey, Lecturer, UF College of Journalism and Communications and founding member of the International Executive Council of the Global Alliance for Public Relations and Communications Management

9:25-10:10 a.m.
Session 2: Race Relations, Equity and the Imperative for Inclusion
Moderator: Lloren Foster, Executive Director, University of Florida Multicultural and Diversity Affairs

10:10-10:25 a.m.
Break
10:25-10:40 a.m.
Group discussion and networking on topics from Sessions 1 and 2

10:50-11:35 a.m.
Session 3: To Serve and Protect: Where University and Local Police Departments Intersect
Presenters: Linda Stump-Kurnick, Chief, University of Florida Police Department; Maj. Brad Barber, Public Information Officer, University of Florida Police Department; Tony Jones, Chief, Gainesville Police Department; Officer Ben Tobias, Department Spokesman, Gainesville Police Department

11:45 p.m.
Shuttle departs Harrell Building for lunch at J Wayne Reitz Union

Noon-1 p.m.
Lunch

1:15 p.m.
Shuttle departs J Wayne Reitz Union for return to Harrell Building

1:30 p.m.-2 p.m.
Session 4: Best Practices Lightning Round
Moderator: Florida Bridgewater-Alford, Director of Campus Communications Outreach, University of Florida
Presenters: SEC communicators

2:10-3:50 p.m.
Breakout Session for Social Media Managers
Moderator: Todd Sanders, Director of Social Media, University of Florida

2:10-2:55 p.m.
Session 5: SEC Update
Presenters: Representatives from The Richards Group, the largest independent brand-building shop in the United States, selected by the SEC as its agency of record to develop a brand strategy and integrated marketing campaigns to tell the larger story of the SEC

2:55-3:10
Break

3:10-3:55 p.m.
Session 6: Branding Your Precious Assets
Moderator: Greg Ash, Creative Director, 160over90

4:05-4:50 p.m.
Session 7: Leveraging Academic and Athletic Brands: Can They Co-exist?
Moderator: Mike Hill, Assistant Athletic Director, External Affairs, University of Florida Athletic Association

4:50-5:05 p.m.
Group discussion and networking on topics from Sessions 6 and 7

5:15 p.m.
Shuttle departs Harrell Building for return to Hampton Inn & Suites

6:30 p.m.
Shuttle departs Hampton Inn & Suites for dinner at University House

6:45-8:30 p.m.
Dinner at University House

8:45 p.m.
Shuttle departs University House for return to Hampton Inn & Suites

Tuesday, June 14

6:30-7:45 a.m.
Breakfast at Hampton Inn & Suites, second floor

7:45 a.m.
Shuttle departs Hampton Inn & Suites for Heavener Hall

8 a.m.-noon
Beverages available outside HVNR160 Heavener Hall

8:15 a.m.
Welcome: Nicole Yucht, Assistant Vice President, UF Communications, HVNR160

8:30-9:15 a.m.
Session 8: Social Media and the Lost Right of Privacy
Presenter: Jon Mills, Dean Emeritus, Levin College of Law; and Director, Center for Governmental Responsibility, University of Florida

9:25-10:10 a.m.
Session 9: All the Bells and Whistles: Integrating Multimedia into Your Communications Plan
Moderator: Bernard Brzezinski, Director of Photography, University of Florida

10:10-10:25 a.m.
Group photo

10:25-10:45 a.m.
Gift exchange/break

10:45-11:30
Session 10: From the Mouths of Millennials: Why We’d Better Be Listening
Moderator: Andy Hopson, Executive Director of The Agency, University of Florida
Panelists/presenters: Students from The Agency

11:30-noon
SECCA business/closing remarks

Noon-1
Box lunch

Noon-1 p.m.
Shuttle transportation from Heavener Hall to Hampton Inn & Suites